The announcement forms part of the airline’s investment plan of more than AUD$1 billon (£600 million) in Club World business class which includes the arrival of a new restaurant-style premium dining service, with display trolleys allowing customers to select dishes from a choice of freshly prepared starters and desserts served on beautiful new table settings.
Through the airline’s partnership with The White Company, the iconic British retailer is supplying bedding and amenity kits in the airline’s Club World business class cabin.
The new bedding includes a luxuriously soft large pillow and white cotton pillowcase to enhance customers’ comfort and to help them sleep better in the sky.
Customers will also receive a super-soft woven blanket with satin trim, a luxury duvet, and a padded mattress cover to provide them with an extra layer of comfort and improve their quality of sleep.
The new Club World business class amenity kits come in an elegantly designed bag from The White Company and contain products from the retailer’s ‘Restore & Relax Spa Collection’, as well as a super-soft jersey eye-mask, offering a further touch of luxury in the sky.
British Airways’ Regional General Manager – South West Pacific, Nicole Backo, said: “We’re pleased to officially announce the arrival of The White Company bedding on our route between London and Sydney. The much anticipated arrival of this bespoke bedding will give our Club World customers a better nights’ sleep in the sky.
“The White Company is renowned for quality and style and is the perfect partner for British Airways. This partnership will hold particular appeal for any business travellers who rely on being able to get a good nights’ sleep before arriving ready for a busy day.”
All flights from Australia land at British Airways’ award-winning home at London Heathrow Terminal 5. All premium customers can enjoy the facilities at the Arrivals lounge, which includes showers, breakfast and complimentary Elemis spa treatments. Customers can also enjoy bubbling champagne at the exclusive Galleries Club lounges on their departure.
British Airways is investing £4.5 billion for customers over the next five years, covering the installation of the best quality Wi-Fi and power in every seat, fitting 128 long-haul aircraft with new interiors and taking delivery of 72 new aircraft.
In January, the airline rolled out a multi-million pound investment in its World Traveller economy class catering, introducing an exciting and expanded new menu, which provides more quantity and quality to both meals and great snacking options throughout the flight.