Ascott invests in Sydney Central hotel as technology hub evolves
Located in a rapidly evolving urban centre, the hotel features standard, superior and executive rooms, a full-service restaurant and bar, heated rooftop pool, gym and a 24/7 carpark.
Ascott Australia Managing Director, David Mansfield, said the strategic investment in the centrally-located property will see further enhancements to the guest experience.
“Sydney Central marks another exciting chapter of growth for Ascott Australia,” Mansfield said.
“We will further capitalise on the dynamic location of Sydney Central by adding a café along The Goods Line, and expand the room count by 72-keys across 8 floors. Our refurbishment will also include accessible rooms and family suites before rebranding the property as Citadines Sydney Central.
“We’re building in a staged and strategic way to strike the right balance for our guests and our business.”
Mansfield said ongoing investment in the location spells an exciting future for the area.
“Off the back of government investment in revitalisation, this historic area is already being reshaped into the Tech Central innovation hub,” he said.
“Our accelerating expansion remains grounded in offering our guests the accommodation that best meets all their needs.”
The opening of the Sydney Central hotel brings Ascott’s total key count in Metropolitan Sydney to 1,671, and builds on the success of the 150-key Citadines Connect Sydney Airport hotel, which opened in 2019, and the 252-key Citadines Walker North Sydney hotel, which opened in 2023.
Ascott Australia is set to open more than 30 properties by 2030 including a 197-key Lyf property in Bondi Junction, and a 72-key Oakwood apartment hotel in Hackney, Adelaide, in late 2024.
“Ascott is focused on offering diverse options in locations with strong demand drivers,” Mansfield said.
“With the opening of Citadines Walker North Sydney in 2023 and lyf on Sussex Sydney set for 2025, Sydney Central is a key part of our hub and spoke approach to growing our brand portfolio in and around the Sydney CBD, and offering all of our guests accommodation that best suits their changing lifestyle needs.
“Embedding our properties within local communities where we can offer truly experiential stays is key to Ascott’s growth.”
The hotel’s onsite Thomas St Kitchen and Bar offers a range of menu options, a breakfast buffet with barista made coffee, and in room dining. There are12 event spaces to cater to 10-300 people, including a ballroom, with on-site catering available.