American wins Best Elite Program at Freddie Awards

by James Wilkinson

The American Airlines AAdvantage program was named Best Elite Program in the Americas at the 2020 Freddie Awards, one of the most prestigious honours for loyalty programs in the travel industry.

“Thank you to all of our loyal members who voted for AAdvantage as Best Elite Program in the Freddie Awards,” said American Airlines’ President of the AAdvantage program and Vice President of Customer Loyalty and Insights, Bridget Blaise-Shamai.

“Our constant goal is to ensure the AAdvantage program is valuable, relevant and compelling to our members, especially as they return to travel once we emerge on the other side of the COVID-19 challenge.”

This year marks the ninth year the program has received this distinction and since 1988, the Freddie Awards have recognised achievements in the travel loyalty industry in the Americas; Europe and Africa; the Middle East and Asia/Oceania.

The awards, which honour both airline and hotel loyalty programs, are based entirely on votes from travellers around the world. More than 3.6 million online votes were cast in the 2020 awards.