American launches automated tag for mobility devices

by James Wilkinson

American Airlines has become first U.S. airline to launch an automated tag for mobility devices, part of an ongoing commitment to improve wheelchair and mobility device handling across its network.

Developed in-house by American’s Technology team, the tags are currently used in the airports where American and its regional partners operate.

“American is committed to improving the travel experience for our customers who use wheelchairs and mobility devices,” said Julie Rath, American’s Senior Vice President of Airports, Reservations and Service Recovery.

“Streamlining the check-in and tagging process is an industry-leading effort that will help us further improve how we handle wheelchairs for our customers who entrust us to transport their devices on their journey.”

New automated tags, replacing the previous manual tags, feature customer- and device-specific data like itineraries, delivery points, device weight, battery type and the number of items removed and taken on board.

This additional information will ensure more accurate and consistent information for team members handling the devices and provide enhanced visibility of the devices throughout customers’ travel journeys.

The automation also enables the device’s information to be more easily shared across frontline team members’ applications, ensuring team members have the right information at the right time.

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