Air New Zealand has revealed its highly anticipated new uniform, a collection that embodies the airline’s profound sense of pride in Aotearoa and strong cultural heritage.

Designed by the world-renowned Emilia Wickstead, with bespoke hand painted prints from tā moko artist Te Rangitu Netana, the uniform marks the beginning of a new era for Air New Zealand. It shines a light on what makes New Zealand unique to create a collection that is anything but uniform.

Worn by 6,000 Air New Zealanders around the world, the airline’s uniforms have always been a core part of its identity.

They’re worn with immense pride and are always instantly recognisable and Emilia and Te Rangitu’s design carries on this strong tradition, according to Air New Zealand Chief Executive Greg Foran.

Key pieces in the collection, such as ‘The Fine Print – Dress’, showcase Emilia’s mastery of her craft, featuring the intricate and meaningful kōwhai print. ‘The Collective Thread – Shirt’ features striking purapura whetū patterns, designed to be worn by any cabin crew or ground staff member, highlighting the versatility of the collection.

The Ie Faitaga is to be trialled by Pasifika team members and supports the airline’s commitment to inclusivity. New designs for pilots include a bold pinstriped suit, with a kiwi feather print lining, symbolising leadership and prestige.

Foran said this uniform represents the best of Air New Zealand and Aotearoa.

“For us, this is more than just a uniform. It is a celebration of our people, our culture, and our values,” he said.

“Air New Zealand has never been about standing still or blending in. We have a tradition of being bold, showcasing what makes us unique, and celebrating our team members.

“Our new uniform encapsulates everything we stand for – a combination of innovation, rich cultural heritage, and a deep sense of pride and belonging.”

Designer Emilia Wickstead said the Air New Zealand uniform was a passion project and one that she has always dreamed of working on.

“Designing the Air New Zealand uniform has been an incredibly personal project for me.,” she said. “At the heart of it was a deep respect for the heritage and the unique identity of New Zealand’s people and land. It was essential to me that this uniform tells a meaningful story about Aotearoa.

“I wanted to create a uniform that empowers individuals and inspires pride in all who wear it and see it.

“For me, good design should always evoke a sense of pride and occasion, and I believe this uniform will do just that.”

As part of this collaboration, Te Rangitu Netana’s meticulously hand-drawn prints bring powerful narratives to life, reflecting Aotearoa, Air New Zealand, and its people through storytelling woven into Emilia Wickstead’s design vision.

“Each print is a story, deeply rooted in the traditions and values of Aotearoa,” said Netana. “The patterns on this uniform are a reflection of the land, the sea, and the connections that bind us all as Kiwi.

“As a Māori artist on the world stage, I feel a deep responsibility in ensuring our culture is represented in a way that is authentic and meaningful.

“I’m proud that these designs have found a place in Air New Zealand’s uniform, bringing te ao Māori to designs that show up all over the world.”