Air New Zealand to introduce a new economy ‘stretch’ offering

by James Wilkinson

Air New Zealand is introducing a new, more spacious economy product on its widebody fleet from late 2020, offering customers extra legroom and perks on long-haul flights.

Economy Stretch is a comfort-led enhancement to Air New Zealand’s economy service with a roomy 35-inch pitch seat (compared to the current 31-inch pitch of economy) and amenities such as a premium headset and plush pillow.

Air New Zealand is currently reconfiguring its Boeing 777-200, 777-300 and 787-9 aircraft to fit a stretch zone at the front of the economy cabin, with up to 42 of these spacious spots.

The airline says it will use its current Economy seat with sculptured upholstery and flexible headrest for the new product, and the reconfiguration is expected to be complete by the end of 2020.

Through innovations such as the ground-breaking Economy Skycouch, Air New Zealand has set the standard for economy travel, and the airline’s Chief Revenue Officer Cam Wallace says it’s exciting to introduce further choice to the Economy cabin.

Air New Zealand is rolling-out a new economy ‘Stretch’ offering

“We know one size doesn’t fit all and we want customers to have a fantastic experience, whatever the cabin. Economy customers told us they want more space and comfort and we’re looking forward to giving customers a new option when travelling long haul,” he says.

“While our premium cabins will remain the first choice for those wanting all the luxuries, Economy Stretch is a step-up at a competitive price, and we’re confident it will appeal.”

Economy Stretch customers will enjoy Air New Zealand’s warm economy service with New Zealand wine and cuisine, gate-to-gate entertainment and free WiFi on enabled aircraft.

The airline says the new product will be available for purchase from early next year and will be offered on all Air New Zealand operated long-haul flights from late 2020.