Air New Zealand and Allbirds team up to create revolutionary eye mask

by James Wilkinson

Air New Zealand and innovative footwear brand Allbirds have joined forces to take the best of New Zealand around the globe, bringing added comfort to the inflight experience with an intelligently designed eye mask to help customers sleep better and wake up fresh.

Dubbed ‘the Bird Mask’ due to its birdlike features, Allbirds has transformed the humble airline eye mask into a luxurious and sustainable travel companion designed to be used again and again.

Like Allbirds’ revolutionary footwear, the sensationally soft mask is made from sustainable, ZQ-certified New Zealand merino wool and castor bean oil-based foam.

The attention to design detail includes clever moulded eye indentations which allow for natural eye movement, while the quirky birdlike beak provides a comfortable seal against the face to completely block out light. Air New Zealand collaborated with Allbirds on the design of the mask, including conducting on board wear trials to provide feedback throughout its development.

Air New Zealand Chief Marketing and Customer Officer, Mike Tod, said there is a natural alignment between the two brands, which are well known for showcasing New Zealand to the world.

“Like Air New Zealand, Allbirds punches above its weight and has truly made a name for itself as a disruptor in the footwear industry,” he said. “Both brands are also famous for comfort. Allbirds produces the world’s most comfortable shoes while we’re proud to offer our customers the best sleep in the sky.

“By putting our heads together we’ve created a product our customers will truly value and re-use again and again, while also benefitting New Zealand’s international brand awareness.”

“We jumped at the chance to work with Air New Zealand, a brand that similarly prioritises thoughtful design and customer experience,” said co-founder and co-CEO of Allbirds, Tim Brown.

“By bringing our comfort expertise to the Bird Mask, we’ve been able to create a product that’s perfectly aligned with Air New Zealand’s empathy for the consumer.”

The Bird Mask will be available exclusively in Air New Zealand’s Business Premier cabin on selected North American routes throughout October, including the airline’s daily NZ1/NZ2 service between Los Angeles and London.