Accor’s collection brands are accelerating their global expansion, combining individuality with the power of scale.

The Group now operates over 180 hotels worldwide across Emblems Collection, MGallery Collection, and Handwritten Collection, as well as Morgans Originals and Paris Society Hotel Collection, which are both part of Ennismore.

A further 125 hotels are currently in the pipeline across the Group’s collection brands, representing more than 65% growth over the coming years and it was a key talking point at the recent (Mar 23) 2026 International Hospitality Investment Forum (IHIF) in Berlin.

Offering more than 45 leading hospitality brands, Accor has strategically curated one of the largest and most diverse brand portfolio in the global hotel industry and the extensive range of offerings – which spans luxury, lifestyle, premium, midscale and economy as well as specialized categories like branded residential, extended stay, train journeys and sailing adventures – ensures there is a highly desirable brand for every budget, purpose, and preference.

The group’s storied brand portfolio boasts top names like Orient Express, Raffles, Fairmont, Sofitel, Pullman, Novotel, and ibis along with Ennismore favorites such as The Hoxton, SLS, Mondrian, 25hours Hotels, Mama Shelter, and Rixos.

The continued integration of collection brands adds another exciting layer to the comprehensive spectrum of choices available to guests as well as owners.

The surging momentum behind Accor’s collection brands is deeply intertwined with evolving trends in hospitality development. Increasingly, independent property owners are seeking the dual advantage of robust operational support and expanded customer reach beyond their immediate local or regional markets.

However, for many of these hotels, this search is particularly nuanced, as they also possess a powerful and meticulously cultivated local identity that they’ve proudly nurtured over many years.

The Group’s stable of collection brands perfectly respond to this need by preserving the individuality and unique essence of each hotel while unlocking immediate access to sales and marketing support, global distribution, revenue management systems, and the ALL Accor booking platform and loyalty program.

One of the fastest growing brands is the Handwritten Collection and Accor’s Global Chief Development Officer, Premium, Midscale and Economy brands, Camil Yazbeck, said growth momentum is strong.

“Handwritten Collection perfectly captures what many independent hoteliers are looking for today – a brand that respects their story, their personality and their operational independence, while giving them immediate access to Accor’s global platform,” he said.

“The brand’s rapid expansion across the world demonstrates the strength of this approach, with conversion opportunities a major driver of this success, allowing us to integrate distinctive properties quickly and efficiently into our ecosystem.

“By leveraging Accor’s 360-degree solutions, spanning sales, distribution, loyalty, marketing, procurement, technology, sustainability, and design and technical services, our owning partners can drive revenue growth, protect margins, and preserve the unique identity of their assets,” he said.

Yazbeck said while collection brands currently represent 3% of Accor’s global operating network, they now account for 8% of the Group’s development pipeline – a clear indicator of forward momentum which is only expected to increase.

He said for owners and independent hoteliers seeking global visibility, a trusted partner, and relevant brand association, Accor’s collection brands offer a compelling opportunity