Jetstar is gearing-up for the first ever trans-Continental flights to the Margaret River Region with the launch of the services between Melbourne and Busselton from March 25.

Operated by an A320 aircraft, the thrice-weekly service will link the east coast of Australia with one of Western Australia’s top travel destinations and bring thousands of new visitors to the region annually.

Jetstar Group CEO, Gareth Evans, said the airline expects strong demand from Melbournians wanting to explore a destination renowned for its food, natural beauty and surf beaches.

“With its world-class surf breaks and incredible food and wine, a visit to the region is on the travel wish lists of many travellers,” he said.

“Direct flights from Melbourne will save east coast customers the three-hour drive from Perth, putting the destination within easy reach for a short break away.

“And for residents in the South West it will open up the possibility of a mini break on the east coast with direct access to the sports, culture and extensive shopping on offer in Melbourne.

“We’re really proud to be the only scheduled airline to fly directly to this region and we are thrilled to be working with the Federal Government, the Western Australian Government and the City of Busselton to help boost local tourism.”

The new service is predicted to contribute more than AUD$40 million to the WA economy over the next three years, with more than 60,000 visitors in that time.