Wayfarer TV: Radisson Hotel Group accelerates growth across Europe

by James Wilkinson

Radisson Hotel Group closed 2025 with more than 272 new hotel signings and openings, reinforcing its position as a leading, owner-centric hospitality group, while leveraging its successful momentum to accelerate into more relevant growth.

Revealed at the recent (Mar 23) 2026 International Hospitality Investment Forum (IHIF) in Berlin, the group also retained Radisson Blu as Europe’s largest upper-upscale brand, with a presence in 154 cities.

Radisson Hotel Group Executive Vice President and Global Chief Development Officer, Elie Younes, said the group also continues to lead Europe’s resort segment, with Radisson Blu resorts spanning 27 destinations across the continent.

It also forged strategic new partnerships such as The Medlock, a Radisson Blu Hotel at Manchester City football club’s Etihad Stadium and with the MIMCO Group as the hotel partner for ‘The Butler’ project and Byron Gestion with the signing of Radisson Hotel Cannes Seaside, while nurturing its existing partnerships with owners, 65% of whom have more than one hotel with the group.

“We are grateful for the trust of our owners in our brands and our people,” Younes said. “We create more opportunities and possibilities for our investors and guests across continents and segments, from midscale to lifestyle, luxury to resorts, and eventually crossing into alternative segments.

“The momentum that we achieved over the last years, alongside the competence and grit of our leadership teams, will secure more growth, resilience and opportunities in 2026 and beyond.”

Across EMEA, the Group recorded around 70 signings and openings, with continued focus on Southern Europe, UK, France, Germany, and Poland. Key highlights included the signings of The Medlock, a Radisson Blu Hotel, in partnership with Manchester City football club; Banke Opera Paris, a Radisson Collection Hotel; Radisson RED Bucharest Old Town; Radisson Serviced Apartments COY Sheikh Zayed City in Egypt; Prize by Radisson, Osnabrück in Germany, the first Prize hotel with the new interior concept; and Radisson Oriente Hotel Barcelona.

Leisure-led expansion also remained a key driver, with Radisson Hotel Group’s resort portfolio surpassing 160 properties worldwide, reflecting sustained demand for resort and urban-resort destinations across Europe and Asia. Standout developments include Atiara Ubud Bali, a Radisson Collection Resort; Radisson Blu Resort & Spa, Çeşme; and an urban resort in Brussels, Radisson Collection The National Hotel, Brussels.

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