Just in: latest look at the new Crystalbrook Sam

by Daisy Melwani

Crystalbrook Collection’s first South Australian hotel has inched closer to its slated late 2026 opening after reaching its full height this week.

The new 12-storey luxury hotel in Adelaide’s Halifax Street has officially entered its next phase having topped out, with local Adelaide firm PACT Architects alongside the build team to now transition from major structural works to façade installation and detailed interior fit-out.

Crystalbrook Sam is expected to feature design-led accommodation, signature dining and elevated wellness experiences. The hotel’s 196 rooms and suites, along with a Level 12 restaurant with sweeping panoramic views, are expected to lure locals and visitors alike when it opens this year.

Crystalbrook Sam render Hotel Lobby
Crystalbrook Sam render Hotel Lobby

The hotel will also introduce Eléme Day Spa to Adelaide for the first time, bringing Crystalbrook’s wellness philosophy to the city. The spa will sit alongside a gym, sauna, and swimming pool. Crystalbrook Sam will also feature a ground-floor café and bar and flexible meeting and event spaces for over 100 attendees, across three meeting rooms and two conference spaces.

L-R George Samaras, Lord Mayor Dr Jane Lomax-Smith, Mark Baker, Hon. Zoe Bettison MP, Chris Samaras, Geoff York, Al Crosby
L-R George Samaras, Lord Mayor Dr Jane Lomax-Smith, Mark Baker, Hon. Zoe Bettison MP, Chris Samaras, Geoff York, Al Crosby

“Topping out brings us another step closer to opening Crystalbrook’s first hotel in South Australia. Adelaide’s hospitality scene is evolving with enormous energy, and we’re excited to contribute to that momentum with a hotel that brings Crystalbrook’s forward-thinking luxury to the city for the first time. Crystalbrook Sam is taking shape beautifully, and we’re looking forward to revealing more of the experience as we move toward opening in late 2026,” Crystalbrook Collection, Chief Executive Officer, Geoff York said.

Crystalbrook Sam Level 12
Crystalbrook Sam Level 12

Highlighting the broader significance for the region, South Australia Minister for Tourism, Zoe Bettison MP, said: “Crystalbrook Sam will play an important role in strengthening Adelaide’s premium accommodation offering as our visitor economy continues to grow. South Australia is attracting more interstate and international travellers than ever, and investments like this signal strong confidence in our state. It’s fantastic to see major tourism and construction partners backing Adelaide with a project that will elevate the experience for business and leisure travellers alike.”

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