Malaysia Airlines is starting the new year with the launch of its global ‘Time For’ signature marketing campaign, inviting travellers worldwide to embrace the joy of discovery and make 2025 a year of memorable journeys.

The campaign aims to inspire travellers to discover the excitement of exploration, immerse themselves in diverse cultures, and make every journey truly memorable, according to Malaysia Aviation Group Chief Commercial Officer of Airlines, Dersenish Aresandiran.

He said as the ultimate gateway to Asia and beyond, Malaysia Airlines delivers exceptional travel experiences, enriched by its renowned Malaysian Hospitality, and these efforts align with Visit Malaysia 2026, showcasing the country’s vibrant appeal to international audiences.

“Our ‘Time For’ marketing campaign is more than just a celebration of travel; it’s an invitation for the world to discover Malaysia and connect to the best of Asia and beyond,” Aresandiran said.

“Malaysia Airlines is committed to positioning Malaysia as the ultimate gateway to this vibrant region while showcasing the warmth and diversity of our culture.

“With curated offerings such as our Best of Asia and Chef-on-Call menus and thoughtfully designed in-flight experiences, we’re setting a new standard for memorable journeys that truly embody Malaysian Hospitality.

“There’s never been a better time to travel with Malaysia Airlines.”

In conjunction with the launch of this ‘Time for’ marketing campaign, Malaysia Airlines is offering an exclusive global sale with savings of up to 30% on fares to over 60 destinations.

The sale is available from today until 22 January 2025. Passengers can enjoy enhanced in-flight services with personalised onboard dining with its “Chef on Call” menu, premium amenity kits as well as the recently launched MH Young Explorers Club to cater for families with young travellers.

This includes dedicated priority check-in counters and family boarding privileges whilst young travellers can enjoy specially curated kids’ menus and in-flight kids’ activity pack to keep them entertained.

As part of this exciting offer, travellers can enjoy all-in return Economy Class fares starting from AUD$649 to Chiang Mai, Da Nang, the Maldives, Kolkata, Paris and beyond.