Adina Town Hall Sydney is set to unveil a multi-million-dollar “top-to-tail transformation” by designers Bates Smart with its reopening scheduled for February 2025.

The 27-storey Toga-owned property is the latest in a new generation of Adina-branded hotels to launch globally.

“This major scale project represents a huge repositioning of the asset, and ultimately supports our contemporary vision for the Adina brand,” said TFE Hotels Group Chief Operating Officer, Chris Sedgwick.

“Elevating the Adina brand and hotel experience across our network is our absolute goal – city by city and hotel by hotel.”

The 144-room inner-city hotel has been redesigned to offer a homely, “liveable” feel with warm and calm spaces to make guests feel instantly at ease.

“First and foremost, for us, our approach was to make the Adina feel more like a residence,” said Bates Smart Interior Design’s Director, Brenton Smith.

“This meant we took off our hotel hats and designed a beautiful apartment that we’d like to live in.”

On arrival, the lobby presents like a living room with inviting furniture, a circular banquette, and reception pods designed for one-on-one interaction,

Guest rooms feature atmospheric lighting, including spotlights on curtains, and sculptural brass sticks as door handles.

“This project was about maximising the space of the hotel and using it in a very purposeful way that makes it look like it was always meant to be,” said Smith.

“There’s a level of warmth here as if the room is putting its arms around you and giving you a bit of a hug.

“The vanity unit was designed as a make-up vanity with lighting detail and a lovely drawer. There’s even a moment when you enter and there’s an ottoman in there that feels upscale and not at all hotel-like.”