How SO/ Maldives has helped Crossroads become one of Asia’s hottest new integrated resorts
First launched in September 2019, Crossroads Maldives is one of the most pivotal projects in the history of the Maldivian tourism industry.
The destination features a trio of resorts: SAii Lagoon Maldives (Curio Collection by Hilton), a serene retreat designed for couples, families, and friends seeking a tranquil and playful destination getaway; Hard Rock Hotel Maldives, the ultimate destination for luxury and music enthusiasts; and the brand-new SO/ Maldives, a vibrant private-island destination rooted in fashion, art and design.
These three distinct resorts are seamlessly connected to world-class facilities at The Marina at Crossroads, an 800-metre lifestyle area and beach walk lined with restaurants, bars, a beach club, retail boutiques, wellness centres, water sports, diving and snorkelling, kids’ clubs, an events centre and a 30-berth yacht marina, plus the Maldives Discovery Centre cultural hub and Marine Discovery Centre, which is dedicated to marine conservation and education.
This integration of diverse offerings positions Crossroads Maldives as an unmatched haven for guests, setting a new standard for excellence in hospitality and leisure.
SO/ Maldives is a multi-million international joint venture project developed in partnership with leading business conglomerate Wai Eco World Developer (WEWD) and operated by the successful Ennismore team – leaders in operating hotels and building brands.
SO/ Maldives is nestled in Emboodhoo Lagoon in the Kaafu Atoll, just a short speedboat ride from Malé’s Velana International Airport, making it easily accessible for weekend breaks and extended vacations alike.
A ‘see and be seen’ destination, SO/Maldives features Beach Villa and Water Villa Collections adorned with furnishings by international award-winning designers and original art pieces, plus innovative dining and social venues, an exclusive Wellness Camp, a state-of-the-art fitness centre, and the Lazuli Beach Club, which will host the Maldives’ hottest parties and international DJs.
This original ‘island couture’ resort, which debuted with a grand opening party in March 2024, is already playing an important role in the growth of S Hotels and Resorts’ operational and financial performance.
Just four months after its initial soft-opening, SO/ Maldives reached an occupancy of almost 60% in February, and expected average daily rates (ADR) in the region of US$750-850 for 2024.
As a result, ADR for the group’s cluster of Maldivian properties is expected to rise 15-20% this year, compared to 2023. Following the strategic roadmap outlined in January, the company is on track for a strong year, with RevPAR expected to surge by 25% year-on-year in 2024.
Overall, the Maldives accounted for 27% of S Hotels & Resorts’ worldwide revenue in 2023 – its second-largest market after the UK. Following the official launch of SO/ Maldives, this contribution is forecast to rise to 35% in 2024, with strong forward bookings.
“The grand opening of SO/ Maldives marked an important milestone for S Hotels and Resorts as we officially complete the first phase of Crossroads Maldives,” said S Hotels and Resorts CEO, Michael Marshall.
“With its high-fashion, luxury lifestyle concept, this exceptional resort will perfectly complement our two existing properties in the Maldives, further broadening the appeal of this multi-island integrated resort destination.
“With its high average rates and unparalleled experiences, including the Indian Ocean’s hottest parties and events, SO/ Maldives will provide a significant uplift to our group’s revenue, generating long-term benefits for our entire business, and for the Maldivian hospitality industry.”
He said this unrivalled collection of hospitality services has enabled the Maldives to appeal to travellers from all around the world and to diversify into new customer segments, such as family travel and corporate groups.
Malaysia Airlines’ brilliant Business Class cabin features one of the best seats in the air
WAYFARER flew to Malé via Kuala Lumpur with Malaysia Airlines, one of the top carriers in Asia which launched flights to the Maldives on August 1 after a 10-year absence.
Malaysia Airlines offers daily flights to Malé from Kuala Lumpur and in business class, you can expect amazing hospitality, comfortable and spacious seats and top-quality inflight dining headlined by the airline’s legendary satay skewers.
It’s an exciting time for Malaysia Airlines at present, with the oneworld carrier continuing to rebuild its global network alongside launching new routes to Malé in the Maldives, Da Nang in Vietnam and Chiang Mai in Thailand.