Qantas has launched flights between Melbourne and Exmouth for the first time, with the new direct seasonal route cutting travel time by three hours for Victorians who previously connected through Perth.

From now until October the national carrier will operate two return services each week between Melbourne and Exmouth with its Boeing 737 aircraft, making more than 18,000 seats available across the peak tourism season.

Taking off on a Sunday and Thursday, the five-hour direct flight will make it convenient for leisure travellers from the eastern seaboard to explore one of the most beautiful and remote parts of Australia, including the world-famous Ningaloo Reef.

Qantas Domestic and International CEO Andrew David said the service is expected to bring an influx of Victorians to Exmouth and create opportunities for business growth across the Coral Coast region.

“When we announced this new service we knew it would be a popular destination for Victorians wanting to enjoy a few days of leisure. The lure of Exmouth’s warm weather, coral reefs and the opportunity to swim with whale sharks has driven strong demand, particularly over the upcoming Winter months.

“We’re proud to add this route to our map thanks to the support of the Western Australia Government and Tourism Western Australia.”